Tamar Cohen

Tamar Cohen doesn't talk about employee engagement – she's working to replace it. As founder of HaloEffect Management and a former VP at Travelers and Zoetis, she brings 20+ years of enterprise experience building the programs most companies only talk about, from global Voice of Employee listening systems to AI-driven workforce analytics that moved attrition prediction to 70% accuracy.

As a headline voice on the future of work, Tamar equips leaders with a new operating model for work experience in an era where AI, distributed work, and trust erosion are reshaping how people contribute. Her proprietary frameworks, including the 4E Cultural Mirror and Behavior Design Sprint, translate complex workforce signals into strategies that drive retention, performance, and genuine connection to the workplace.

Her 2024 whitepaper, The Emotional Intersection of Customer and Employee Experience, captured what most organizations are still learning: that the way employees feel is the leading indicator of how customers experience your brand. She's now applying that insight to AI adoption — arguing that most AI rollouts fail not because of the technology, but because of the humans around it.

Tamar is a CCXP-certified practitioner, a featured contributor to Reworked.co, and the founder of HaloEffect Management, where she helps organizations turn AI pilots into workforce reality.