Simon Sinek

Simon Sinek is a visionary business thinker and author. He's known for introducing the importance of organizations asking why they do what they do in his first TED Talk in 2009, “How Great Leaders Inspire Action,” which is currently the third most-watched talk of all time.

Simon is also recognized for popularizing the concept of “Why” in his first TED Talk in 2009, “How Great Leaders Inspire Action,” which is currently the third most-watched talk of all time with more than 35 million views. In his TED talk, Simon introduced the idea of the Golden Circle - which emphasizes the importance of organizations asking why they do what they do.

A trained ethnographer, Simon teaches leaders and organizations - from foreign ambassadors to corporations like Microsoft and 3M - how to inspire people. An adjunct staff member of the RAND Corporation, Simon is also active with the nonprofit Charity: Water and serves on the board of Tami Stronach Dance.